I was reading a bit on what Executive Assistants do, and I have to say... It sounds pretty intense. You have to manage everything for C Level executives, attend meetings on their behalf, analyze documents... That's crazy!
But along with all having to do these similar tasks, and learning all these tips and techniques to do your jobs better, each one of you is unique, from your life experiences to your personality, and even to the outer most layer, your skin and your face. And that's what I'm here to talk about today, our faces and our expressions.
Take a look at this person. You've probably all already made an inference about him. I won't say what it was.
On the other hand, if you met this guy, what would you think about him?
Guess what, it's the same person.
As I'm sure most of you are aware, the first impression makes a world of difference during the rest of your interaction with people. I’ll admit it firsthand, whenever I meet people outside of my studio, they’re skeptical. Since I look like a ten year old not a lot of people trust me. But when they find me online, they see my website, all of my information, and they trust me.
It’s been shown that you’re seven times more likely to viewed if you have a picture on Linked In, and think how that applies to having professional photos of each member of your team? Clients feel much more comfortable when seeing faces, because it establishes trust, professionalism, and gives clients an idea of what it would be like to work with you.
It’s really about tailoring the shoot to each individual. We look at what you need for your company or industry. As the photographer, it’s my job to make sure all of the technical details are taken care of so we can get a range of expressions. Taking away a whole series of shots focusing on the approachable, confident, professional expression gives you the ability to choose a shot that shows who you are while also customizing the look to your career.
Now, I know a headshot may be an expensive investment for a company, but it’s an investment nonetheless. Most companies are losing money by not having head shots on their website. Fortunately, we can actually travel to your offices and set up for people to come in and just spend a 3-4 minutes in front of the camera. I know how busy everyone is these days, so we specifically offer this option to get everyone an amazing headshot without spending too much time either. And even during that short time frame, we make sure to capture a genuine expression and make sure everyone looks their best and has a fun time doing it.
It makes a difference having a professional headshot. Take a look at these pictures and tell me who you’d rather work with? [no picture, unprofessional picture of a guy, picture of a guy with a bored or weird expression and bad lighting, picture of a guy with a friendly expression and good lighting] Everything is based on perception and connecting with your audience is the first power of influence, and a headshot does just that.
So many companies put off getting head shots done for years. They miss opportunities to make new connections and form that instant credibility. For years they unknowingly fight against potential distrust from clients and lose different opportunities.
But for the companies who have had their employees get professional head shots done, they’ve seen the world of difference. Each prospect felt more comfortable speaking with those at the company when they had a face they could put the name to. And everyone in their shots looked confident, approachable, and professional.
So I ask you, are you in or out? I really want to drive home the point to the people in the audience that no matter who you choose as a headshot photographer, you understand the importance of having one, and understand the difference that having the right expression can make.
If you haven’t already,. please stop by our table outside later to get our business card so I can answer any questions you have and let you know how you can set up a shoot.