Getting clear on your brand will:

- Make your headshots and reel stronger.
- Help you audition better.
- Increase your callbacks.
- Open up MORE opportunities for you.
- Help you find roles you LOVE playing.

---

Featured in:

---

---

​
Find Your Brand

​Think about the photo above. Does he have a brand? Absolutely.

What kind of feeling do you get when you look at that headshot? One of intensity? Intrigue? Confidence? Hardened street thug?

It's a stylized headshot that tells a story and captures the attention of the viewer. And if he submitted for an Asian gangster style role, do you think he'd get called in? Absolutely.

That's the power of a brand.

If your headshot and marketing materials are bland and don't say anything specific, casting directors won't bring you in.

It's just like hiring a photographer for your wedding – would you hire a photographer who says they just do photography in general, or a photographer who says they specialize in weddings?

I don't know about you, but I'd want someone who specializes.

And that's why when you find a clear brand, everything changes.

In fact, within just 4 weeks of going through this process, one of my clients Tyrone L. Robinson booked his first Broadway role: King Agnarr in Disney's Frozen. He attributes his success in large part to getting clear on his brand using this process. 

Watch the video below to learn how to find your brand in just 20 minutes:
​

​Many actors think a brand will pigeonhole them into only playing a specific type of character, but as you now know, this is far from the truth. Your type is your look (which can limit your play range), but your type will change over time, and is dependent on what you're wearing, how your hair looks, whether your clean-shaven or scruffy, etc.

Your brand is basically all the different types you can play combined with your personality – so it's much wider than many actors think.

A great brand will NOT pigeonhole you, but allow you to be MORE free. A great brand is YOU at the deepest level and should make you proud and excited!

Instead of trying to figure out what casting directors want and give it to them, you need to figure out who you are and then find who is already looking for that.

Funny how in a world where your entire profession is based on playing characters you're not in real life, you have to be yourself to get more work, right?

I'd love to hear from you.

​
​What was the brand you discovered when you went through this process?

Email it to me at [email protected] – I'd love to check it out :)