When you're crystal clear on your Brand...
EVERYTHING becomes easier.


You'll book higher-paying jobs, get an agent/manager faster, start building a following and even get called in (out of the blue) by casting directors who want YOU... over all other actors.
Martin Bentsen has been featured in:

​For actors who find a Brand & Type they love...
EVERYTHING gets easier.​

Imagine what it would feel like if an agent or casting director asked, "How do you see yourself?" and you had a well-rehearsed (and SHORT) answer?

  • "I most enjoy playing nurses and doctors – the confident, direct, and well-organized types."​
  • "I'm the strong, loving, and funny father... who can be brash at times."
  • "I have a soft spot for playing the best friend who tells it like it is – no sugar-coating."

Imagine if you then reached into your bag and pulled out a set of perfectly tailored marketing materials that captured your Brand and Types – from fonts & colors all the way down to the expressions in your headshots?

​What would that casting director or agent think of you?

The simple fact is, actors who are clear on their Types and Brand command respect from industry gatekeepers and are often remembered for how specific they were.

These actors are the small minority... but they book the vast majority of all high-level acting work.

When you're clear on your Types, it means you know exactly what kinds of characters you're best suited to playing – nurses, executives, lawyers, gang members, students, etc.

And when you're clear on your Brand, it means you've taken those Types and figured out to mix your own unique personality into them.

Actors who are clear on both their Types and Brand:

  • Have a realistic sense of how they're perceived in the industry, which means they're given far more opportunities by casting directors, agents, and managers.
  • Save time by applying to fewer auditions – just the ones they know they'll have the highest shot of booking.
  • Typically have a callback rate of 30-50%, and book a much higher percentage of auditions they attend because they're applying for roles they're a PERFECT fit for.
  • Feel confident and secure in their abilities, and know exactly what training to spend time and money on... and what to ignore.
  • Save money on headshots, reels, and other marketing materials because they're crystal clear on exactly what they need.​

In other words, these actors have a MUCH easier time in almost everything they do to grow their career.


​"But will I get pigeonholed?"​

​Whether you know your Types & Brand or not, people are already classifying you the moment they meet you (or look at your headshot/reel).

Wouldn't it make sense to find out how you're being perceived by others... so you can take conscious control of it – and even bend it to your will?
​
The simple fact is, finding a brand you're proud of opens up MORE opportunities rather than less.


Hi, I'm Martin Bentsen and I believe EVERY actor deserves a shot.

​You might have seen me speak at NYU, Actor's Connection, or The Actor's Green Room. Or you might have taken headshots at my #1 Yelp and Google rated photography company called City Headshots.

I've had the opportunity to work with tens of thousands of actors since 2009 when I started, and almost every day, someone asks if I know what they should do to book more acting work.

I've realized that most actors are so busy earning a living, paying their bills, training, and performing, that they have ZERO time to figure out how to position themselves properly so they start booking more jobs.

​Well, after YEARS of working with so many different actors (at all different levels in their careers), I've come to a simple conclusion:


​Booking consistent acting work all starts with creating a Brand you're proud of.
​

​When you take conscious control of your career and create a Brand you're passionate about, you'll start to find yourself auditioning for roles you're perfect for, which VASTLY improves your shot at booking them.

Eventually, one day when you're booking so much work that you have a major following, you can even completely break out of your Types & Brand (if you want) because people will simply want to work with you for your name.

I'd like to introduce you to:

A Brand You're Proud Of  is a video course that outlines the step-by-step process I take my private clients through to find their Types and build a Brand they love.

​In just two hours from now, you could be crystal clear on your Types and Brand – this program does NOT require you to ask random people on the street "how they see you" or wait ages to figure out your Type-specific "booking ratios" in the industry.
​
Access A Brand You're Proud Of  online instantly, from anywhere in the world.

​I've designed this as an easy-to-access video course you can go through from the comfort of your own home as soon as today, or whenever you're ready.

​Plus, you get lifetime access so you can come back whenever needed to review the material – either this year, next year, or two decades from now.
​

​​Milly Figuereo - Getting clear on her Brand made networking WAY easier.

​"I have worked as a full-time actor for the past 8+ years. I have had a good amount of success - national SAG commercials, supporting roles in independent films, long time representation... However, I did not have a clear picture of my Brand, my Type or even my Why, and I didn't have an idea of what was working and what wasn't.

Through your process, I am now completely clear on my Brand and Types and I understand how to use this knowledge to get to where I want to be.

I have created new and more appropriate marketing materials and even a website. I produced new footage for my reel. I have even used my Brand to strengthen my relationship with my agent and am finding it much easier to connect with Casting Directors. I am so grateful to have found Martin Bentsen. I pass his information along to any and all of my actor friends who want to succeed."

 – Milly Figuereo,  professional actress

​​Ashley Davis - Getting clear on her Brand helped her land her dream job.

​
"A few months after you helped me get clear on my Brand, I landed my dream job. I decided to focus my Brand on comedy and ran with it for my new headshots.

I now work at Shadowbox Live in Columbus, Ohio. It’s steady work where I sing rock n' roll and act in sketch comedies. It’s an open-ended contract, so ironically your Branding process and the headshots I took based on that Brand were so good that I never had to use them to find more auditions because I found my professional home.

Thanks, Martin!"

 – Ashley Davis,  professional actress

​​A Layout of the Course:

A Brand You're Proud Of  is broken into three modules. Check out the breakdown below to learn what the program includes:
​

Module 1: Mind Reading
Learn How You're Perceived

The first and most important step in building a brand you love is discovering what people think when they first see and meet you. Without knowing what's going through their minds, how can you ever hope to take control of it?
​

Module #1 Covers:​

  • "Type" vs. "Brand" vs. "Passion Brand," and what each can do for your acting career
  • The Most Commonly Looked-For Types and How to Use Them to Book More Work – plus a different way of thinking about Type that makes it WAY easier to understand
  • X-Ray Vision: The Step-by-Step Process to Discover Your 4 Primary Type(s) – this simple, 10-minute process you can do from home right now will get you crystal clear on your Types (doesn't require you to ask random strangers on the street for feedback)
Picture
Screenshot from "The 3 Levels of Branding"

Module 2: Take Control
Create a Brand You Love

Module 2 is all about how to take control of what people think when they meet you, so you can build a Brand you're proud of. There are specific actions you can take that will change the way people perceive you so you start getting opportunities for roles that inspire and energize you.
​

Module #2 Covers:​
​
  • ​A Step-by-Step Process to Expand Your Range – avoid getting pigeonholed by learning how to get the industry to see you almost ANY way you want (potentially as soon as this week)
  • The 9-Step Process to Upgrade Your Types to a Brand – one that will inspire and excite you, and differentiate you from ALL other actors out there so you stand out to casting directors and agents
  • Upgrade Your Brand to a "Passion Brand" – ​uncover the final (and deepest) level of Branding – what I call your "Passion Brand" – and learn how this advanced concept can make auditioning and networking feel significantly easier
Picture
Screenshot from "Upgrade Your Types to a Brand"

Module 3: Make it Real
Use Your Brand to Boost Your Career

Once you've come up with a Brand you're proud of, it's time to make it real. Module 3 dives deep the exact steps to capture your newfound Brand in all your marketing materials, plus how to use it to connect with casting directors and other industry gatekeepers easily.


Module #3 Covers:​

  • How to Work Your Brand into Your Headshot, Reel, & Resume, Step by Step - this simple technique (I call it the G.I.S.T. Method) will help you get clear on the exact colors, fonts, and styles for all your marketing materials so they capture your brand perfectly
  • How to Audition Better with Your Brand – this quick, easy-to-use psychological hack can be used before ANY audition to ease nerves and help you instantly feel more grounded (this was the same technique one of my clients used to get booked on Broadway)
  • How to Talk About Your Brand with Industry Gatekeepers - it can feel awkward to talk about your Brand & Types when someone asks... but I'll show you exactly what to say with word-for-word scripts
  • How to Access Hidden Opportunities With Your "Passion Brand" - learn 10 creative ways to get agents, managers, and casting directors interested in you by using your "Passion Brand"
Picture
Screenshot from "Work Your Brand into Your Marketing Materials, Step by Step"

​​Tyrone L. Robinson - Getting clear on his Brand helped him get to Broadway.

​
​"​I’ve been working as an actor for almost 2 decades and had been wanting to perform on Broadway for almost seven years. I did a branding and career consultation with a well-known business of acting coach a few years ago but it didn't help, so I was skeptical.

How would Martin's material be any different? ​Well, it was. His unique Brand/Type process combined with my training and experience in the industry unlocked something that helped me book several jobs back-to-back... including my Broadway debut!

Martin has something very special to offer actors, and I can’t recommend him highly enough.”

 – Tyrone L. Robinson,  professional actor
​
​
​​"This is by far THE BEST program I've come across on branding. MIND BLOWN. Thank you."
Naina M.

​​"I just got a manager AND booked my first paid acting gig since discovering my Brand. Thank you!! Figuring out my Brand made it easier for me to make a website, and by clarifying what I bring and how unique I am, I am now getting new opportunities."
​Manu P.

​"You make it so simple to 'step-by-step' tackle in a logical way something I find overwhelming.
I have just rebranded myself, or at least tweaked my Brand. I sincerely appreciate this."
Carolyn G.​
​

A Brand You're Proud Of

Includes:

  • The complete A Brand You're Proud Of  course: everything you need to know to discover how the industry sees you, mold it into a brand you absolutely LOVE, and work that brand into your marketing materials so industry gatekeepers start offering you opportunities that inspire and excite you.
    
  • A structured, easy-to-follow approach: I've spent a lot of time making this video course streamlined and easy to work through. The program is built in such a way that you can take action immediately and start seeing changes in your career as soon as this week.
 
  • My Personal 60-Day Money Back Guarantee: join A Brand You're Proud Of and go through the program. If you don't love this course and walk away absolutely crystal clear on the roles you’re right for (with a one sentence summary that impresses casting directors when you meet them), just email me and I'll refund you in full.

$47


​For questions or concerns, please email [email protected] or call (212) 706-1902.


More Kind Words


"LOVED this!!! THANK YOU! Types I came up with – #1-Edgy, Business Pro, #2-Punky Mom Sexy Rockstar, #3-Love Interest, Leading Lady, #4-Sexy Powerhouse Boss, CEO. Fun and SO HELPFUL! Honestly, THANK YOU – this process has been invaluable for me to figure this out!!"
Kate J.

"Hello Martin, just wanted to let you know that I have gotten a supporting role in a short film and wanted to thank you for all of your help with branding. I feel more confident when I submit to NYC Agents and managers because now my resume isn’t just training. Thanks again!"
​Tristan D.
​
"This program has helped me to understand a lot about the necessity and requirement for branding and selling my type. I am learning how to present myself as a serious and more professional artist so as to be viewed more favourably and given consideration in a very competitive industry."
Zariah C.
​
"This was a really great program. It was so comprehensive and the idea that you're not necessarily limited by your Brand (or that you should limit yourself) is important to self-actualization and motivation."
​Elizabeth B.

"Your advice on how to have your headshot, demo reel, and website all in alignment with your brand was immensely helpful to me. Thank you, thank you, thank you, Martin!!!"
Elena S.

"Martin's strategy on branding was SO helpful and insightful! His strategy opened many doors even during the pandemic – I've gotten more auditions than usual and also booked a pilot! I highly recommend taking this program."
Lisa M.
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​[email protected]
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